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ALLIANCE FOR COFFEE EXCELLENCE ELECTS NEW BOARD MEMBERS

ALLIANCE FOR COFFEE EXCELLENCE ELECTS NEW BOARD MEMBERS



The Alliance for Coffee Excellence (ACE) has elected three new board members. Bruce Mullins, VP of Coffee Culture for Coffee Bean International and Farmer Brothers; Joe Hsu, General Manager of Orsir Coffee; and Chris Jordan, CFO of Verve Coffee, have been selected for a three-year term beginning in June.

Mr Mullins has been a supporter of the Cup of Excellence programme for years and has served on multiple international juries. He also serves on the Board of Trustees of the Coffee Quality Institute (CQI), is a co-founder of the World Coffee Research programme and acts as a lead instructor for the Specialty Coffee Association of America (SCAA).

Joe Hsu has been importing the Cup of Excellence coffees to Taiwan since 2006. He has been a jury member for every Cup of Excellence country and has organized public cuppings in 10 cities in China. “I have witnessed Cup of Excellence coffees gaining more recognition in both Taiwan and China, and as a board member, I would like to help do more in this rapidly growing area as there have many people looking for really high end coffee,” he said.

Christopher Jordan recently moved to the US from Africa. He was most recently in Kenya with Dormans Coffee and was responsible for developing the roasted coffee division, restructuring retail and developing Rwanda and Ethiopia. Prior to this he was the Regional Director for the TechnoServe Coffee Initiative and helped roll out programmes across East Africa. Prior to TechnoServe he worked 14 years for Starbucks.

The new board members join ACE board members Kentaro Maruyama, Japan; Jason Long, US; Geoff Watts, US; Flori Marin, UK; Mark Dundon, Australia; and Aida Batlle, El Salvador.

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