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MASSIMO ZANETTI INTRODUCES COMPOSTABLE COFFEE POD

MASSIMO ZANETTI INTRODUCES COMPOSTABLE COFFEE POD



Massimo Zanetti Beverage USA has announced plans to introduce what it claims is the first 100 per cent compostable, fully certified single-serve coffee pod in the US by the end of 2015. The compostable pods will be compatible with all Keurig K-Cup brewers, including Keurig 2.0 brewers.

MZB USA will convert its entire portfolio of single-serve coffee pods to the PurPod100 format, which is expected to be certified as 100 per cent compostable by the Biodegradable Products Institute (BPI) this summer.

The PurPod100, developed by Club Coffee of Canada, will be introduced first through the MZB brands Chock full o’Nuts, Hills Bros, Kauai Coffee and Segafredo Zanetti in retail, foodservice and online channels.

In contrast to being merely recyclable or biodegradable, certification as being 100 per cent compostable by BPI means the new PurPod100 product will break down and decompose quickly into compost soil and leave no toxic residue.

“The single-serve coffee category has experienced tremendous growth in recent years. However, as the category has grown, so has the public’s concern about the environmental impact of pods. We are confident that this new single-serve pod will provide the right solution for the industry and will answer the marketplace’s demand for a more sustainable single-serve coffee product,” said John Boyle, MZB USA’s chief operating officer.

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