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COSTA COFFEE ENTERS CANADIAN MARKET

COSTA COFFEE ENTERS CANADIAN MARKET



Costa Coffee, which claims to be the UK’s fastest growing coffee shop business, is set to launch in Canada. Costa is entering the Canadian market in association with Shell and will roll out approximately 150 Costa Express self-serve coffee bars in Shell gas stations in Toronto, Alberta and Vancouver, with potential for a further 550 sites nationwide by 2020.

Murray McGowan, Managing Director of Costa Express, said: “We are delighted to extend our global presence with our launch in Canada, a dynamic and thriving country with an established coffee culture. The scale of Shell in Canada, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our coffee proposition we feel confident that we will transform Canadian customer perception about the quality of on-the-go coffee available in forecourts, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.”

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