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INDUSTRY SWINGS BEHIND GLOBAL COFFEE PLATFORM AND VISION 2020

INDUSTRY SWINGS BEHIND GLOBAL COFFEE PLATFORM AND VISION 2020



Details of the newly formed Global Coffee Platform (GCP) and ‘Vision 2020’ were presented at the 4th World Coffee Conference in Addis Ababa earlier this month. The platform aims to create “a new era of sustainability” for the entire coffee sector, and is a public-private initiative which aims to bring together resources and reduce fragmentation in order to improve the livelihoods of millions of coffee farmers and reduce coffee’s environmental impact.

At the conference, the GCP presented Vision 2020, which it describes as an inclusive public-private approach to achieve large scale sustainable impact. “Building on the successes of the past, companies and other organizations now see a strong need for a more coordinated, pre-competitive approach,” said the GCP, which wants to move beyond fragmented project-by-project investments towards greater impact, through more efficient use of resources. As a first step, over 30 of the biggest coffee organizations have already signed on to the Vision 2020 ‘Call for Collective Action.’

The newly formed GCP will drive this coordinated approach by aligning different initiatives and jointly setting a common agenda to address the sustainability challenges that undermine the coffee sector’s long-term prosperity. In close cooperation with the International Coffee Organization (ICO), the Global Coffee Platform and its 300 small and large scale coffee stakeholders will act as a secretariat for Vision 2020 and coordinate a farmer-centric public-private alliance towards achieving collective impact.

The Global Coffee Platform merges the strengths and expertise of the 4C Association’s multi-stakeholder membership platform and the Sustainable Trade Initiative’s (IDH) Sustainable Coffee Program (SCP).

The Executive Director of the 4C Association, Melanie Rutten-Sülz, said: “Through coordinated collaboration of the private sector, civil society, producer organizations, governments and donor agencies, where sustainability is viewed as a shared responsibility, the Global Coffee Platform will enable a collective and systemic focus rather than individual short-term action – which will ultimately improve the resilience and livelihoods of coffee farmers around the world”.

For more information see the forthcoming May 2016 issue of Coffee & Cocoa International.

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