Italian confectionery company Ferrero is to double the amount of cocoa it purchases from Fairtrade farmers, to 40,000 tonnes over the next three years. Speaking at the World Cocoa Conference, Ferrero also announced a new collaboration with Fairtrade on cane sugar, with plans to source 20,000 metric tonnes of Fairtrade cane sugar between mid-2016 and 2019.
“Ferrero’s long-term commitment means cocoa farmers in Côte d’Ivoire and sugar farmers in countries such as Costa Rica are going to benefit from secured sales and the additional Fairtrade Premium,” said Marina Vanin, Global Cocoa Director at Fairtrade International. “Research has shown that Fairtrade farmers benefit the most when they can sell a significant percentage of their crops on Fairtrade terms.”
Ferrero’s collaboration with Fairtrade began in 2014. “The Fairtrade cocoa programme is a key component of reaching our objective of 100 per cent certified sustainable cocoa by 2020,” said Aldo Cristiano, who is responsible for Ferrero’s sustainability programmes. “We also pursue the same objective for cane sugar, and our experience from the collaboration over the last few years shows that we have found a good partner in Fairtrade.”