Loring Smart Roast has announced that Shanghai Fortunecaffe Co is now the exclusive distributor of Loring coffee roasters and accessories in China and Hong Kong. With this new relationship, Loring is looking to strengthen its position in Asia’s growing specialty coffee industry by offering high quality, efficient and eco-friendly roasting products. In addition to sales, Shanghai Fortunecaffe will provide support services to customers in China and Hong Kong utilizing factory trained technicians.
“The Chinese market represents an exciting opportunity for us,” said Dennis Vogel, Director of Marketing and Sales for Loring Smart Roast. “We expect that the growing interest in specialty coffee will translate into increased demand for precise and efficient coffee roasting machines. Shanghai Fortunecaffe has earned an excellent reputation in the specialty coffee industry. Working with them will enable us to deliver better value for our current and future customers in China.”
Shanghai Fortunecaffe said it planned to use the Shanghai Hotelex as a platform to launch Loring in the Chinese market.