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OLAM COCOA OPENS INNOVATION CENTRE TO SUPPORT DEMAND IN NORTH AMERICA

OLAM COCOA OPENS INNOVATION CENTRE TO SUPPORT DEMAND IN NORTH AMERICA



Olam Cocoa has opened another Cocoa Innovation Centre (CIC), in Willowbrook, Illinois. The new facility will provide innovation capabilities to support Olam Cocoa’s North American customers.

The opening of the CIC, one of six globally, along with centres in Brazil, The Netherlands, Spain, Singapore and UK, will assist customers in the refinement and reformulation of existing recipes, provide proof of concept opportunities. It will also aid development of new products across such diverse application categories as beverages, cereals, chocolate confectionery, dairy, biscuits and bakery, and ice cream.

Rinus Heemskerk, Global Head of Product Development and Innovation, said: “The facility will also host regular educational and application-specific seminars as part of a range of services designed to greatly reduce product development cycle timelines and help customers keep pace with changing consumer tastes and market trends.”

Olam Cocoa has also unveiled the new branding look of its portfolio of cocoa product brands, deZaan, Unicao, Macao, and Joanes, as well as announcing the launch of a new cocoa product brand for the North American and Asia Pacific markets, Huysman. As a region-specific brand born out of the heritage of deZaan, starting in the third quarter of 2017, Huysman will offer a focused selection of value driven, best-in-class cocoa powders to these markets.

Gerard Manley (shown here), CEO of Olam Cocoa, said: “By investing in facilities like Willowbrook we support our customers to satisfy consumer needs, and by being transparent on issues such as sustainability and product provenance, we are also ensuring that the future of our cocoa growers is protected, and that we are working to provide a continued, healthy market for their cocoa.”

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