Nestlé has announced it will change the way it sources Fairtrade ingredients for its KitKat two- and four-finger chocolate. The company will switch from sourcing All That Can Be Fairtrade to sourcing cocoa, sugar and vanilla through the Fairtrade Cocoa, Sugar and Vanilla programmes.
As a result, affected KitKat products will begin to carry the Fairtrade programme mark on the back of pack instead of the Fairtrade mark. This is part of Nestlé’s global strategy to give more prominence on all confectionery packaging to Nestlé’s flagship Cocoa Plan and the change brings KitKat in line with the rest of their chocolate confectionery range; whilst still maintaining their Fairtrade commitment.
Nestlé will continue to buy all the cocoa, sugar and vanilla needed for its KitKat 2 and 4 finger chocolate on Fairtrade terms, and farmers will still follow the Fairtrade Standards and receive the same benefits. As well as the Fairtrade price (or market price if higher) for the commodity, farmer groups receive the Fairtrade premium to invest in long-term community and business projects of their own choice, such as education and healthcare.