Lavazza Group has agreed to acquire Mars’ drinks business, including the Flavia and Klix systems, which are leading brands in the office coffee service and vending segments.
“This acquisition fits perfectly within our international expansion strategy, the objective of strengthening key markets, as well as the pursuit of having an even closer relationship with end consumers. It strengthens Lavazza Group’s position in the office coffee and vending segments, which offer considerable opportunities for growth and development,” said Antonio Baravalle, CEO of the Lavazza Group.
Lavazza Group will acquire Mars’ coffee businesses in North America, Germany, the UK, France, Canada and Japan, including its related systems and its production facilities in the UK and United States.
The acquisition includes the Flavia table top machines business and the Klix freestanding vending machine business.
In line with previous acquisitions – which include Carte Noire and ESP in France, Merrild in Denmark, Kicking Horse Coffee in Canada, NIMS in Italy and Blue Pod Coffee in Australia – Lavazza intends to continue to enhance the acquired businesses, thereby strengthening its direct coverage of all segments of the coffee markets concerned, with a particular emphasis on away-from-home, according to an approach based on increasingly direct interaction with consumers.