Starbucks has unveiled a number of initiatives that will accelerate sales and profit growth in Japan, including digital innovation and 100 new stores annually over the next three years.
Starbucks has launched a ‘Starbucks Delivers’ programme in partnership with Uber Eats Japan to deliver beverages and food items direct to customers. The pilot programme will begin in three stores in Tokyo, two in Shinjuku and one in Roppongi, with plans to scale the programme within two years.
Starbucks also unveiled a collaboration with LINE, Japan’s leading social platform, to innovate across various technologies, including digital payment. The first phase of this programme will launch in the first half of 2019, connecting Starbucks to LINE’s more than 78 million users across Japan.
Starbucks Japan will begin a pilot of the Mobile Order and Pay programme in 2019, enabling customers to order and pay from their mobile device, and pick-up in store, skipping the line.
Starbucks operates 1,392 stores in Japan in all 47 prefectures, making it Starbucks’ fourth largest market in terms of store count globally. It plans to have 1,700 stores in the country by 2021.