Nespresso has launched a project to restore coffee farming in regions where it may be under threat.
In the ‘Reviving Origins’ project, the company will work with farmers in regions that have been blighted by conflict, economic hardship or environmental challenges.
The announcement came alongside the launch of new single-origin coffees from eastern Zimbabwe and Caquetá, Colombia.
As a result of Nespresso’s investment and the commitment of partners, coffee farmers in the two regions are starting to rebuild sustainable livelihoods, restore their local economies and bring much-needed development to their rural communities, the company claimed.
Jean-Marc Duvoisin, CEO of Nespresso (shown here) said, “Through our Reviving Origins programme, we have an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity and share a completely new taste experience with consumers.”